See the Wisconsin School of Business in action by reading our feature stories, showcasing the latest initiatives and impact from our faculty, staff, students, and alumni.
WSB's Business Analytics Master's Program Celebrates Inaugural Year
Launched in the fall of 2019, WSB’s business analytics master of science degree program celebrates its inaugural year.
First-Year Interest Groups Position Business Students to Deepen Knowledge of Humanities
WSB offers its first business focused, business-led First-Year Interest Group (FIG) thanks to funding from the National Endowment for the Humanities (NEH) granted in partnership with UW–Madison's College of Letters and Science.
Video: Procter & Gamble’s Marc Pritchard: 4 Ways We’re Creating Change
Marketing matters now more than ever, says P&G Chief Officer Marc Pritchard in this excerpted video from the M. Keith Weikel Leadership Speaker Series.
Matching Students with Entrepreneurs, SBDC Moves Businesses From Idea Into Reality
Madison's Dog Dog Daycare is one of many entrepreneurial businesses benefiting from a unique partnership between WSB's Small Business Development Center and the student consulting group, Badger Consulting Club.
WSB Students Learn Real-Time Business Strategy From Target
Following the closure of Toys "R" Us stores earlier this year, WSB Senior Lecturer Pete Luszys invites Target into the classroom to share a real-time business scenario with WSB students.
Assistant Professor Evan Polman's Research Featured in Harvard Business Review
Evan Polman's article, "Why It's Easier to Make Decisions for Someone Else," was published recently by Harvard Business Review.