See the Wisconsin School of Business in action by reading our feature stories, showcasing the latest initiatives and impact from our faculty, staff, students, and alumni.

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P&G Chief Brand Officer Marc Pritchard speaks on stage

Video: Procter & Gamble’s Marc Pritchard: 4 Ways We’re Creating Change

January 8, 2019

Marketing matters now more than ever, says P&G Chief Officer Marc Pritchard in this excerpted video from the M. Keith Weikel Leadership Speaker Series.

Group photo of BCC taken in Grainger Hall foyer

Matching Students with Entrepreneurs, SBDC Moves Businesses From Idea Into Reality

December 20, 2018

Madison's Dog Dog Daycare is one of many entrepreneurial businesses benefiting from a unique partnership between WSB's Small Business Development Center and the student consulting group, Badger Consulting Club.

Grainger Hall viewed from a busy intersection on a summer day

WSB Students Learn Real-Time Business Strategy From Target

November 26, 2018

Following the closure of Toys "R" Us stores earlier this year, WSB Senior Lecturer Pete Luszys invites Target into the classroom to share a real-time business scenario with WSB students.

Assistant Professor Evan Polman

Assistant Professor Evan Polman's Research Featured in Harvard Business Review

November 16, 2018

Evan Polman's article, "Why It's Easier to Make Decisions for Someone Else," was published recently by Harvard Business Review.

Evan Polman Helps Students Foster Creativity and Curiosity in Learning

August 29, 2018

Named the Cynthia and Jay Ihlenfeld Professor for Inspired Learning in Business, Evan Polman challenges students to use their own creativity to tackle complex marketplace problems.

Ryan Close

Marketing Research Course Turns the Tables on Learning With Consumer Insights Practicum

July 6, 2018

From working with companies like Lands' End to helping support entrepreneurship among Wisconsin's veterans, the A.C. Nielsen Center's capstone practicum course gives students real-world experience in the consumer insights process.

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