See the Wisconsin School of Business in action by reading our feature stories, showcasing the latest initiatives and impact from our faculty, staff, students, and alumni.

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New WSB Faculty: Meet Assistant Professor Cheng He

October 16, 2020

WSB’s Department of Marketing welcomes new faculty member Cheng He.

WSB's Business Analytics Master's Program Celebrates Inaugural Year

May 28, 2020

Launched in the fall of 2019, WSB’s business analytics master of science degree program celebrates its inaugural year.

First-Year Interest Groups Position Business Students to Deepen Knowledge of Humanities

September 13, 2019

WSB offers its first business focused, business-led First-Year Interest Group (FIG) thanks to funding from the National Endowment for the Humanities (NEH) granted in partnership with UW–Madison's College of Letters and Science.

P&G Chief Brand Officer Marc Pritchard speaks on stage

Video: Procter & Gamble’s Marc Pritchard: 4 Ways We’re Creating Change

January 8, 2019

Marketing matters now more than ever, says P&G Chief Officer Marc Pritchard in this excerpted video from the M. Keith Weikel Leadership Speaker Series.

Group photo of BCC taken in Grainger Hall foyer

Matching Students with Entrepreneurs, SBDC Moves Businesses From Idea Into Reality

December 20, 2018

Madison's Dog Dog Daycare is one of many entrepreneurial businesses benefiting from a unique partnership between WSB's Small Business Development Center and the student consulting group, Badger Consulting Club.

Grainger Hall viewed from a busy intersection on a summer day

WSB Students Learn Real-Time Business Strategy From Target

November 26, 2018

Following the closure of Toys "R" Us stores earlier this year, WSB Senior Lecturer Pete Luszys invites Target into the classroom to share a real-time business scenario with WSB students.

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