See the Wisconsin School of Business in action by reading our feature stories, showcasing the latest initiatives and impact from our faculty, staff, students, and alumni.
WSB's Business Analytics Master's Program Celebrates Inaugural Year
Launched in the fall of 2019, WSB’s business analytics master of science degree program celebrates its inaugural year.
New Degrees, New Vision: Q&A About WSB's New Master of Science Degrees
WSB's Kristin Branch, Mark Eppli, and Jake Dean discuss the School's three new Master of Science degrees in business analytics, real estate, and supply chain.
WSB Announces 8 New Courses for Business Analytics Program
The Wisconsin School of Business adds eight new courses to its curriculum through the Master of Science-Business in Operations and Technology Management: Business Analytics program.
Marketing Research Course Turns the Tables on Learning With Consumer Insights Practicum
From working with companies like Lands' End to helping support entrepreneurship among Wisconsin's veterans, the A.C. Nielsen Center's capstone practicum course gives students real-world experience in the consumer insights process.
MBA Students Help Unique Campus Facility Tell Its Fascinating Story
After partnering with the WSB's Knowledge Centers, a unique campus research facility can market itself to potential new clients.
How One Wisconsin MBA Student Made a Difference at Eli Lilly
A summer internship can make a difference in the life of a student, but Peter Wierenga’s internship made a difference at Eli Lilly, too. The 2016 MBA candidate in the A.C. Nielsen Center for Marketing …