See the Wisconsin School of Business in action by reading our feature stories, showcasing the latest initiatives and impact from our faculty, staff, students, and alumni.

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Video: A Conversation with Marketing Leader Gayle Fuguitt

February 21, 2020

Dean Vallabh Sambmurthy sat down with marketing icon Gayle Fuguitt, who shared her perspective on life and leadership as part of WSB’s M. Keith Weikel Leadership Speaker Series.

New A.C. Nielsen Center Name Reflects Past Growth, Future Plans

November 1, 2019

The A.C. Nielsen Center for Marketing Research has a new name: The A.C. Nielsen Center for Marketing Analytics and Insights. The renaming reflects a greater curricular emphasis on applying data analysis and integrating insights, a move in step with rapid industry change.

Evan Polman in his office at Grainger Hall

WSB’s Evan Polman Receives Distinguished Teaching Award

April 11, 2019

WSB students are transformed by Evan Polman's way of getting them to think curiously and creatively about business practices and marketing.

Associate Professor Dani Bauer teaches a machine learning class.

WSB Announces 8 New Courses for Business Analytics Program

February 13, 2019

The Wisconsin School of Business adds eight new courses to its curriculum through the Master of Science-Business in Operations and Technology Management: Business Analytics program.

UW-Madison crest on a brick wall

WSB Launches Three New Programs

January 29, 2019

WSB now offers M.S. programs in business analytics, real estate, and supply chain management, expanding the School's menu of educational offerings to match changing workforce needs.

P&G Chief Brand Officer Marc Pritchard speaks on stage

Video: Procter & Gamble’s Marc Pritchard: 4 Ways We’re Creating Change

January 8, 2019

Marketing matters now more than ever, says P&G Chief Officer Marc Pritchard in this excerpted video from the M. Keith Weikel Leadership Speaker Series.

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