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Wisconsin Naming Gift

In fall 2007, the Wisconsin School of Business received a naming gift that came with no name. Innovative in the world of philanthropy, it was the gift of not a single donor, but of a group of 13 like-minded UW alumni. They joined together to create the Wisconsin Naming Partnership with an investment of $85 million to preserve the school's name for at least 20 years. The Wisconsin Naming Partnership has now become the cornerstone and inspiration for our vision and strategy: by coming together, we can accomplish what others would not dare dream on their own.

Driving Innovation from the Inside Out

With conventional naming gifts, a business school changes its name to honor a single donor or entity. The unique attributes of the Wisconsin Naming Gift provide the opportunity to grow the size of the gift or to lengthen its term: as no single individual or entity owns the gift, more people may join the partnership over time to continue to strengthen our school.

Announcing the gift to a large gathering of students and alumni during Homecoming on Saturday, October 27, 2007, former Dean Mike Knetter proclaimed, “This is the start of us building one of the greatest business schools in America. The generosity of these alumni will enable the business school to build on its reputation of leadership and innovation. It’s the sort of forward thinking you can expect from Wisconsin alumni."

Today, the Partnership comprises 16 members and over $100 million in investments – critical, flexible funds that allow the School to make strategic long-term decisions in line with our vision to redefine business education.

To learn more about the Wisconsin Naming Partnership and how you can join this transformational group of alumni and friends, please contact Dean François Ortalo-Magné at 608-262-7867 or

Our Wisconsin Naming partners
François Ortalo-Magné

“The Wisconsin Naming Gift is the inspiration for all we do at the WSB—coming together to do what others would never dare to dream on their own.”

—François Ortalo-Magné
Albert O. Nicholas Dean
of the Wisconsin School of Business

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