The Graduate Certificate in Business Analytics (12 credits) has three requirements:

Elective courses are chosen from two knowledge areas:

  • Analytic Tools and Methods - Learn one or more analytical methods using sophisticated analytics software; select an appropriate model, assess performance and limitations and analyze output.
  • Analytic Steps - Design and manage a data-driven project from start to finish; analyze output and make decisions utilizing analytics technology.

Learn more about certificate requirements below and review details for your graduate specialization.

Please note that the Executive Summary and the Completion Form must be filled out at least 2 weeks prior to the end of your graduating semester. You do not need to enter grades for your courses you are taking during your graduating semester.

Required Foundation Course (3 credits)

  • GEN BUS 704: Data to Decisions (or substitute GEN BUS 765: Data to Decisions taken Fall 2017 or 2018)
    OR
  • GEN BUS 307 Business Analytics II

Knowledge Area Courses (9 credits)

Note: Typical semesters offered subject to change

  • One course (3 credits) from the Analytic Tools and Methods knowledge area:
    • ACT SCI 654 – Regression and Time Series
    • ACT SCI 655 – Health Analytics
    • MKT 815 – Marketing Analytics
    • OTM 442 – Database Management and Applications
    • OTM 714 – Supply Chain Analytics
    • RMI 660 – Risk Analytics and Behavioral Science
    • GB 656 – Machine Learning for Business Analytics
    • GB 720 – Data Visualization for Business Analytics
    • GB 730 – Prescriptive Modeling and Optimization for Business Analytics
    • GB 740 – Experiments and Causal Methods for Business Insights
    • GB 760 – Data Technology for Business Analytics
  • One course (3 credits) from the Analytic Steps knowledge area:
    • FIN 635 – Security Analysis
    • MKT 710 – Marketing Research
    • MKT 727 / OTM 727 – Enterprise Systems and Supply Chain Management
    • MHR 765 – People Analytics
    • OTM 752 – Project Management
    • RMI 655 - Risk Financing Techniques
  • One elective (3 credits) from outside the department of your program, in either Analytic Tools and Methods or Analytic Steps

Personal Reflection Executive Summary

In addition to completing required coursework, students will write and submit an executive summary of a project in one of the certificate courses.

The Personal Reflection Executive Summary must include:

  1. Questions addressed by the project
  2. Rationale for the design of the model
  3. Justification for recommendations
  4. Personal learnings gained through the process

The executive summary is expected to be roughly three pages, double-spaced, and written for a reader who is technically strong but unfamiliar with your project. It is separate and apart from the chosen certificate courses and submitted directly to the certificate administrator(s). It must be submitted at least two weeks prior to graduation.