The Wisconsin PhD Program in Marketing is designed to prepare students for academic careers at top universities. A career as a marketing faculty member offers a high degree of intellectual stimulation, creative freedom, and the opportunity to develop and disseminate new knowledge via research and teaching.
Student research is supported by faculty in three core areas:
Our faculty members contribute to significant advancements in the theory and practice of marketing, as evidenced by our recently published journal articles.
All students must meet the general PhD requirements of both the UW–Madison Graduate School and the Wisconsin School of Business. Prospective students should possess:
Students complete four PhD seminar courses in marketing from the core areas of research: quantitative modeling, consumer behavior, and marketing strategy. These seminar offerings vary from year to year.
Students complete four courses at the graduate level, either inside or outside the Wisconsin School of Business, including at least one course in the methods of data collection and at least one in the methods of data analysis.
Learn about the admissions process »
(608) 263-9298 Email meqliu@bus.wisc.edu
Neeraj Arora
Kevin YC Chung
Amber Epp
Cheng He
Jan Heide
Paul Hoban
Qing Liu
Paola Mallucci
C. Page Moreau
Thomas O’Guinn
Joann Peck
Evan Polman
Robin (Rob) Tanner
J. Craig Thompson
Liad Weiss
We encourage you to contact our doctoral students in marketing to hear their perspectives on the Wisconsin PhD Program.
Graduates of our PhD specialization in marketing have accepted tenure-track positions at top research universities.
3115 Grainger Hall 975 University Avenue Madison, WI 53706
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