The Wisconsin Ph.D. Program in marketing is designed to prepare students for academic careers at top universities. A career as a marketing faculty member offers a high degree of intellectual stimulation, creative freedom, and the opportunity to develop and disseminate new knowledge via research and teaching.
The department's core areas of research include quantitative modeling, consumer behavior, and marketing strategy. Our faculty members contribute to significant advancements in the theory and practice of marketing, as evidenced by our recently published journal articles.
In addition to meeting the UW–Madison Graduate School requirements, students should have the following:
- A bachelor's degree or four courses selected from two or more of the following areas: accounting, finance, management, economics, and operations and information management
- Competency at an intermediate level of statistics
Students complete four Ph.D. seminars in marketing at the University of Wisconsin–Madison.
Research Methods Coursework
Students complete four courses at the graduate level, either inside or outside the Wisconsin School of Business, including at least one course in the methods of data collection and at least one in the methods of data analysis.