The Wisconsin Ph.D. Program in Marketing is designed to prepare students for academic careers
at top universities. A career as a marketing faculty member offers a high degree of intellectual
stimulation, creative freedom, and the opportunity to develop and disseminate new knowledge
via research and teaching.
Student research is supported by faculty in three core areas:
Our faculty members contribute to significant advancements in the theory and practice of marketing, as evidenced by our recently published journal articles.
All students must meet the general Ph.D. requirements of both the UW–Madison Graduate School and the Wisconsin School of Business. Prospective students should possess:
Students complete four Ph.D. seminar courses in marketing from the core areas of research:
quantitative modeling, consumer behavior, and marketing strategy. These seminar offerings
vary from year to year.
Students complete four courses at the graduate level, either inside or outside the Wisconsin
School of Business, including at least one course in the methods of data collection and at least
one in the methods of data analysis.
Learn about the admissions process »
We encourage you to contact our doctoral students in marketing to hear their perspectives on the Wisconsin Ph.D. Program.
Graduates of our Ph.D. specialization in marketing have accepted tenure-track positions at top research universities.
3115 Grainger Hall
975 University Avenue
Madison, WI 53706
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Warm regards,Admissions Team
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