Classroom within Grainger Hall Learning Commons

MS in Business Analytics

Learn to leverage data to answer complex business questions in any industry with this STEM-designated Master of Science-Business: Operations and Technology Management: Business Analytics. Addressing all aspects of business, you’ll use cutting-edge tools to hone your analytical skills and business acumen. This one-year Wisconsin School of Business program prepares students to seize opportunities in the fast-growing world of turning data into decisions.

The master’s in business analytics curriculum includes the topics of:

  • Data acquisition, analysis, and visualization
  • Machine learning, experimental design, and optimization
  • Descriptive, predictive, and prescriptive analytical approaches
  • R/Python/SQL/Tableau

You will also benefit from experiential learning through real-world consulting projects, and choose electives from various industry-specific analytics courses.

Upcoming Admissions Events

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Please join the admissions team at an upcoming information session to learn more about the application process and understand how you can become a competitive candidate for admission.

Information Sessions

Location Date Time Description
Grainger Hall, Room 1295 Mar. 11, 2019 5:30–6:30 p.m. MS Information Session
Grainger Hall, Room 1295 Mar. 27, 2019 5:30–6:30 p.m. MS Information Session
Grainger Hall, Room 2185 April 9, 2019 6:00–7:00 p.m. MS Information Session: UW Madison – Economics Student Association
Medical Sciences Center, 133 SMI April 16, 2019 6:00–7:00 p.m. MS Information Session: UW Madison - Statistics Department

View schedule and register

Information Session Webinar

If you are unable to attend in-person, learn more about the three new specialized business master’s programs at the Wisconsin School of Business at our upcoming webinar. Connect with members of the admissions team to learn more about the admissions process, and better understand how to compile a competitive application that stands out.

Please join the admissions team for the following webinar (time in the Central Time Zone):

Date Time Description
April 17, 2019 12:00–12:45 p.m. Master of Science in Business: Information Session Webinar

Register today

Career Opportunities

Business analytics offers exceptional career opportunities. Companies increasingly rely on business and data analysts to convert data into actionable insights to remain competitive. Recruiters seek professionals who can sort, understand, visualize, and apply data.

Common job titles for graduates with this degree:

  • Analyst, Marketing and Business Analytics
  • Business Analyst/Specialist
  • Business Analyst, Digital
  • Business Strategy and Analytics Manager
  • Business Analytics Developer
  • Business Analytical Consultant
  • Insights and Analytics Associate
  • Operations Data Analyst
  • Senior Business Intelligence Analyst
  • Statistician-Business Analytics
  • Tableau Business Analyst/Tableau Visualization Analyst

Example companies that hire graduates with this degree:

  • E*TRADE
  • Kohl’s
  • Minnesota Twins
  • Procter & Gamble
  • Royal Caribbean
  • SAS
  • SC Johnson
  • SpotHero
  • TransUnion
  • U.S. Cellular
  • U.S. Foods

Program Overview

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How to Apply

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Kristen Branch

Join us as Kristin Branch, director of the MS in Business Analytics program, describes the fast-growing field and how the one-year degree can be applied in a variety of business settings.

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