Provides a framework for evaluating marketing problems and developing a marketing strategy. Customer, company, competitive, and collaborator factors are emphasized as foundations for marketing decision-making. The key aspects of product, pricing, distribution, and promotion strategy are also examined.
Introduction to Financial Management
Introduces financial management of firms and investment decision making; both theory and practice are emphasized. Topics covered include the financial environment and securities markets, financial statements and analysis, working capital management and capital budgeting, cost of capital, dividend policy, asset valuation, investments, decision-making under uncertainty, and selected topics such as mergers, options, and futures.
Discusses management of the operations function in manufacturing and service organizations. Emphasizes the coordination of resources to improve cost, quality, and customer service. Topics include materials, capacity, project management, operations strategy, forecasting, and process design.
Elective: Advanced Finance, Advanced Marketing, or Health Care Management
Each year, second- and third-year students select one of three electives: Advanced Finance, Advanced Marketing, or Health Care Management. The electives differ each year so that students can choose to delve deeper into a single subject, or take electives in multiple subjects, in their second and third years in the program. Since courses change from year to year, descriptions are not provided.
International Business/Global Learning Experience
An educational highlight of the Wisconsin Evening MBA Program is a required global learning experience. The primary goal of the global learning experience is to provide a firsthand experience of the opportunities and challenges of initiating, continuing, and expanding business abroad. Each year, the destination is selected with attention to the educational opportunities the region provides and worldwide business trends. The trip itself lasts approximately 10 days. The curriculum of the Wisconsin Evening MBA Program, including one course specifically for the trip, helps support the international experience and maximize its value.
The curriculum shown is representative of the course of study; specific course offerings may vary. Feel free to contact the program staff for more information.