Launch your ideal marketing career

If your goal is to lead your organization to success, join the brand and product management specialization in the Wisconsin MBA Program. Supported by the Center for Brand and Product Management, this specialization boasts a 97 percent placement rate after graduation and hands-on learning opportunities to prepare you to make an immediate impact. Open the door to executive positions and leadership roles in any industry and become part of a network ready to enhance your career.

See the success our graduates experience and build your brand with the Wisconsin School of Business.


#5 in the U.S. for Best MBA for Marketing

—Princeton Review, 2020

Emily Gibson

“The Wisconsin MBA was designed with our end career goals in mind. The specialization model has allowed me to take classes in my area of focus as early as my first semester and has given me the added benefit of being surrounded by incredibly smart and focused peers.”

—Emily Gibson, MBA
Senior Associate Marketing Manager, General Mills

Student speaking in front of a presentation

Put Business Strategies to Work

Applied learning courses in the Wisconsin MBA Program in brand and product management provide the hands-on experience that will make you an asset to recruiters and companies worldwide. In applied learning projects, students partner with companies such as P&G, Kimberly-Clark, 3M, and Intuit to integrate real-world situations into the curriculum and prepare you for your career journey.

Gain insights with hands-on learning


Average base salary
(Class of 2019)

Fast-Track Your Career

Annual employment statistics demonstrate the success brand and product management students can look forward to after graduation. If you’re looking to make a leap in your career, then join a program that has consistently led to positions with major companies, generous signing bonuses, and an average salary increase of 70 percent after graduation.

Explore your career potential
Student posing for a picture

A Network You Want

Executives from multinational companies such as 3M, Kraft Heinz, SC Johnson, General Mills, and Target make up the hiring partners and advisory board for the Wisconsin MBA Program in brand and product management. These industry leaders are ready to guide you to a better career. Your access to a network of influential corporate leaders, alumni, and experienced faculty won’t just lead to job prospects; the guidance and assistance of these accomplished individuals also prepare you for a future in management. From conducting mock interviews to presenting real industry case studies, our advisory board takes an active role in the Wisconsin MBA Program specialization in brand and product management.

Meet our community of leaders

Specialized Curriculum

The University of Wisconsin-Madison is known for innovation, and that also holds true for the Wisconsin MBA Program. Our specialization in brand and product management is the first of its kind in the nation and is specifically focused on preparing you to be a brand leader.

The boutique curriculum designed entirely around the distinct set of skills needed to manage some the world’s biggest brands from day one.

See your focused curriculum

The Brand and Product Management Experience

“Being part of the Center for Brand and Product Management (CBPM) has been a highlight of my MBA experience. Not only are the career guidance, corporate connections, and Advisory Board support impressive...Read more” 

—Hannah O'Brien, MBA

Hear from current students

Brand and Product Management Specialization Quick Guide

Learn more about the dedicated team members who provide you with one-on-one support. You can also access an informative overview of this career specialization to save, print, or share.

Download our quick guide