A Wisconsin MBA is an investment in your career, and the brand and product management specialization has a track record of making that investment count. Positions at Fortune 500 companies, an outstanding placement rate, and six-figure salaries await our graduates.

The support of the Wisconsin MBA Program in brand and product management will prepare you to realize your aspirations and make a positive impact on your career.

Common Job Titles for Graduates

  • Assistant Brand Manager
  • Assistant Marketing Manager
  • Associate Brand Manager
  • Marketing Manager
  • Marketing Strategist
  • Buyer

Salary Data — Class of 2019

$109,357

Average base salary

$108,000

Median base-salary

70%

Average salary increase
pre- to post-MBA

$26,476

Average signing bonus

$9,179

Average other compensation

Placement Data

100%

Internship placement rate
(2017-2019)

100%

Received full-time offers within three months of graduation
(Class of 2019)

Recent Full-Time Employers

  • 3M
  • Abbott
  • ACH Food Companies, Inc.
  • Amazon
  • American Express
  • American Family Insurance
  • Bayer
  • Danone
  • Dell
  • DISH Network
  • DuPont
  • General Mills
  • The Hershey Company
  • Hollister Co.
  • Illuminus Property Holdings, LLC
  • Intuit
  • Johnson & Johnson
  • Kimberly-Clark
  • Kraftz Oscar Mayer Foods
  • The Kraft Heinz Company
  • Lands' End
  • MillerCoors
  • Nestlé Purina North America
  • PepsiCo
  • Procter & Gamble
  • Reckitt Benckiser Inc.
  • SC Johnson
  • Starbucks
  • Target
  • Toys ‘R’ Us
  • Unilever
  • Walmart
  • WhiteWave Foods
Full-time employers for 2013–2019 shown