A Wisconsin MBA is an investment in your career, and the brand and product management specialization has a track record of making that investment count. Positions at Fortune 500 companies, an outstanding placement rate, and six-figure salaries await our graduates.

The support of the Wisconsin MBA Program in brand and product management will prepare you to realize your aspirations and make a positive impact on your career.

Common Job Titles for Graduates

  • Assistant Brand Manager
  • Assistant Marketing Manager
  • Associate Brand Manager
  • Marketing Manager
  • Marketing Strategist
  • Buyer

Salary Data — Class of 2018

$106,618

Average base salary

$105,000

Median base-salary

62%

Average salary increase
pre- to post-MBA

$26,735

Average signing bonus

$8,762

Average other compensation

Placement Data

100%

Internship placement rate
(2016-2018)

90%

Received full-time offers within three months of graduation
(2016-2018)

Recent Full-Time Employers

  • 3M
  • Abbott Laboratories
  • ACH Food Companies, Inc.
  • Amazon.com, Inc.
  • American Express
  • American Family Insurance
  • Bayer HealthCare
  • Dell
  • DISH Network, LLC
  • DuPont
  • General Mills, Inc.
  • The Hershey Company
  • Hollister, Incorporated
  • Illuminus Property Holdings, LLC
  • Intuit
  • Johnson & Johnson Services, Inc.
  • Kimberly-Clark Corporation
  • Kraft Foods/Oscar Mayer
  • The Kraft Heinz Company
  • Lands' End
  • MillerCoors
  • Nestlé Purina PetCare
  • PepsiCo
  • Procter & Gamble
  • Reckitt Benckiser
  • S.C. Johnson & Son, Inc.
  • Starbucks Coffee Company
  • Target Corporation
  • Toys ‘R’ Us
  • Unilever
  • Walmart.com
  • The WhiteWave Foods Company
Full-time employers for 2013–2016 shown.