Entering a new chapter of your career is a challenge, but being prepared for that challenge is what the brand and product management specialization in the Wisconsin MBA Program is all about. This is an immersive program that readies you to lead some of the world’s biggest brands from day one.

The Wisconsin Full-Time MBA curriculum integrates a strong foundation in general management with highly focused preparation in your chosen career field. You will begin taking courses that support your interest in marketing right away. This early start on your specialization helps you achieve your full potential and makes your applied learning experiences richer.

The brand and product management specialization in the Wisconsin MBA Program provides applied learning opportunities that engage you in real-world business problems and connect you with industry leaders. A global learning experience, organized around a team project with actual deliverables, is also part of the program. These experiences give you a competitive advantage as a candidate for top positions in brand and product management.

Customize Your MBA with Flexible Options

In addition to the courses listed here, the curriculum also includes electives in marketing and other topics such as product design, organizational behavior, entrepreneurial management, e-business, qualitative research, and more.

You can also focus on an area of interest to you by pursuing one or more graduate-level certificates in topics such as business analytics, entrepreneurship, strategic innovation, and sustainability.

First Year

First Semester

  • Data to Decisions*
  • Financial Accounting*
  • Introduction to Financial Management*
  • Marketing Management*
  • Operations Management*
  • Leading and Working in Teams*
  • Marketing Research
  • Brand and Product Management Applied Learning 

Second Semester

  • Ethics, Integrity and Society*
  • Integrated Company Analysis*
  • Strategic Management*
  • Economics for Managers*
  • Developing New Products
  • Brand and Product Management Applied Learning
  • Marketing Analysis
  • Global Applied Learning (optional)

Second Year

First Semester

  • Brand Strategy
  • Brand and Product Management Applied Learning
  • Electives (3)

Second Semester

  • Marketing Communication
  • Brand and Product Management Applied Learning
  • Electives (3)
  • Global Applied Learning (optional)

*Core courses, taken by all Wisconsin Full-Time MBA students, provide a foundation in key functional areas of business and essential managerial skills. The curriculum shown is representative of the course of study; specific course offerings may vary.