If you are interested in data analytics, consumer behavior, psychology, marketing research, and overall business intelligence, marketing analytics and insights offers a path to a fulfilling and strategic career discovering and applying consumer insights. In the fast-paced world of big data, where the consumer is king, companies rely heavily on the “voice of the customer.” Using marketing research tools, you play a key role in adding this consumer voice to help guide business strategy. Earning an MBA with a specialization in marketing analytics and insights (previously known as a specialization in marketing research) allows you to leverage your prior education and professional experience and can quickly propel you toward your ideal job. Wisconsin is the #5-ranked marketing MBA in the nation (Princeton Review, 2020).
Learn more about this growing, high-demand field
Delivered through the School’s A.C. Nielsen Center for Marketing Analytics and Insights, the MBA curriculum combines an in-depth, specialized education in marketing research methodologies with techniques for applying discovered insights into big-picture, strategic thinking.
Our strong commitment to hands-on learning and industry engagement prepares you to apply classroom knowledge to industry consulting projects and case competitions, and includes extensive contact with consumer insights professionals.