The Wisconsin Full-Time MBA curriculum integrates a strong foundation in management and strategy with highly focused preparation in your chosen career field. You will begin taking courses in your career specialization right away. This early start helps you achieve your full potential and makes your applied learning experiences richer.

Customize Your MBA with Flexible Options

In addition to the courses listed here, you can choose to take electives from the immense breadth of options offered through the University of Wisconsin–Madison. Whether you're interested in using big data, improving your analytic skills, exploring additional methodologies, or enhancing your marketing strategy acumen, you'll find the courses that help you achieve your career goals.

You can also focus on an area of interest to you by pursuing one or more graduate-level certificates in topics such as business analytics, entrepreneurship, strategic innovation, and sustainability.

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First Year

Fall Semester

  • Data to Decisions*
  • Financial Accounting*
  • Introduction to Financial Management*
  • Marketing Management*
  • Operations Management*
  • Leading and Working in Teams*
  • Marketing Research
  • Current Topics in Marketing Analytics and Insights

Spring Semester

  • Business Strategy*
  • Economics for Managers*
  • Ethics, Integrity and Society*
  • Consulting Practicum
  • Creating Breakthrough New Products
  • Marketing Analytics
  • Current Topics in Marketing Analytics and Insights

Second Year

Fall Semester

  • Data Visualization for Business Analytics
  • Experiments and Causal Methods for Business Insights
  • Data Technology for Business Analytics
  • Current Topics in Marketing Analytics and Insights
  • Electives

Spring Semester

  • Qualitatively Based Marketing Insights
  • Marketing Consulting Practicum
  • Electives

*Core courses, taken by all Wisconsin Full-Time MBA students, provide a foundation in key functional areas of business and essential managerial skills. The curriculum shown is representative of the course of study; specific course offerings may vary.