Gain Global Insights
Program trips, both global and domestic, will take you to hotbeds of marketing research and expose you to different consumer perspectives. A recent visit to Silicon Valley brought students to the offices of LinkedIn, Facebook, and eBay to learn how tech companies manage, interpret, and act upon the huge amounts of data produced in the digital age. During a trip to Guangzhou, China, marketing research students conducted primary research for Dell by interviewing businesses on their technology needs, and saw firsthand how the differences in culture and infrastructure play a role in international business. The unique opportunity to engage with businesses and consumers from both a national and global perspective will provide you with valuable experience that will benefit you throughout your career.