Marketing research drives business decisions in an organization by translating the needs of consumers into meaningful strategies. Marketing research professionals use a variety of observation methods and analytical tools such as interviews, ethnographies, surveys, and regression analysis to turn data into powerful insights. A wide range of firms, nonprofit organizations, and government entities rely upon the work of marketing researchers to shape the creation of new products, packaging, brand strategies, promotional events, and advertising campaigns.
A career in marketing research appeals to those who think outside the box and have innate curiosity about the world around them. Students in the Wisconsin MBA Program in marketing research put that curiosity to good use at major firms such as General Mills, Procter & Gamble, Wrigley, and Kimberly-Clark after graduation. Program graduates have found placements as market research analysts, consumer strategists, and consultants on marketing campaigns throughout the world. Extensive consulting and internship experience in a variety of marketing research fields, along with the A.C. Nielsen Center’s engaged External Advisory Board, put you in position to make your career goals a reality.
Would you like to know more about your career potential in marketing research? Learn about the industry and what a career in marketing research is like here.