The Wisconsin Full-Time MBA curriculum integrates a strong foundation in management and strategy with highly focused preparation in your chosen career field. You will begin taking courses in your career specialization right away. This early start helps you achieve your full potential and makes your applied learning experiences richer.

Customize Your MBA with Flexible Options

In addition to the courses listed here, you can choose to take electives from the immense breadth of options offered through the University of Wisconsin–Madison. Whether you're interested in using big data, improving your analytic skills, exploring additional methodologies, or enhancing your marketing strategy acumen, you'll find the courses that help you achieve your career goals.

You can also focus on an area of interest to you by pursuing one or more graduate-level certificates in topics such as sustainability, strategic innovation, and entrepreneurship.

First Year

First Semester

  • Financial Accounting*
  • Introduction to Financial Management*
  • Marketing Management*
  • Data to Decisions*
  • Operations Management*
  • Leading and Working in Teams*
  • Marketing Research
  • Current Topics Seminar

Second Semester

  • Business Strategy*
  • Ethics, Integrity and Society*
  • Economics for Managers*
  • Integrated Company Analysis*
  • Developing New Products
  • Marketing Analytics
  • Current Topics Seminar

Second Year

First Semester

  • Current Topics Seminar
  • Qualitatively Based Marketing Insights
  • Electives (3)

Second Semester

  • Scaling, Factor, and Cluster Analysis
  • Consumer Insights Consulting Practicum
  • Electives (2)

*Core courses, taken by all Wisconsin Full-Time MBA students, provide a foundation in key functional areas of business and essential managerial skills. The curriculum shown is representative of the course of study; specific course offerings may vary.