As a student in the marketing research specialization, you can count on a highly engaged external advisory board and our active alumni network to complement your classroom learning with real-world examples, inspiration, and an immediate network that will serve you for your entire career.
Representing 30 top marketing-driven firms, advisory board members for the A.C. Nielsen Center for Marketing Research come to campus twice a year for two main reasons: to discuss current industry trends to keep our curriculum current, and to connect and mentor our students. To make the industry connection more personalized, you will be assigned mentors from the board to assist in your career development through one-on-one meetings, mock interviews, speed networking events, and guidance on your student consulting project.
At the biennial Alumni and Friends Summit, you gain access to industry-leading firms and speakers discussing emerging issues and innovative techniques in marketing research. Summit topics have covered new industry trends, storytelling and data visualization, and emerging technologies. From sessions on analyzing the neuroscience of choice, to implementing virtual reality in surveys, to the use of gamification to improve consumer engagement, the summit presents the cutting edge of marketing research and provides an outstanding opportunity to network with industry experts and alumni.
Learn more about our engaged community and advisory board below.