Grainger Hall

Prepare to Lead with the Wisconsin Undergraduate (BBA) Program

Become a Business Badger and Benefit for a Lifetime

As a student in the Wisconsin Undergraduate Program, you will find yourself inspired by peers, faculty, and staff who are focused, collaborative, and engaged in every aspect of the undergraduate experience. You will join a highly ranked program that equips you to meet both academic and career challenges.

Employers value Wisconsin School of Business graduates because of the comprehensive preparation our learning environment provides. You will gain intercultural skills, interpersonal skills that will prepare you to be a global business leader. And, going forward—you will be part of the Business Badger community wherever your career takes you.

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#7 public undergraduate
business program

U.S. News & World Report, 2021

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#13 public university
in the United States

U.S. News & World Report, 2021

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#1 producer of Fortune 500 CEOs

—Kittleman, 2018

Choose from 11 Business Majors

Get the specialized knowledge you need to begin a great career.

Create Your Business Badger Experience

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Build Your Leadership Skills

Prepare to impact your career and your community by developing leadership and communication skills.

The Accenture Leadership Center provides intensive, hands-on training.

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Study Abroad

Enhance your business education and expand your personal and professional horizons with an international experience.

Nearly 40 percent of Wisconsin undergraduate students study abroad.

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Join a Student Organization

Join a student body known for diving into campus life with enthusiasm and a welcoming, collaborative spirit.

Choose from over 40 business-affiliated student organizations—there’s something for everyone!

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Explore Your Options With Career Studio and Engagement

Partner with our career coaches to find employment that fits and the tools and resources you need to succeed.

95% of our students have found full-time employment within six months of graduation.

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Make the Most of Academic Advising

Work directly with academic advisors who will help you plan your business education every step of the way. Define your academic and career goals, then accomplish your goals as a Business Badger and beyond.

Our time to graduation is 3.9 years – best at UW.

What's it like to be a Business Badger?

Hear Wisconsin undergraduate students talk about their journeys, from acceptance to student life to landing their dream jobs.

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Experience Academic Excellence

Studying at a world-class university, you’ll learn from top-notch faculty and gain practical, real-world experience outside the classroom.

High-caliber academics
View majors
View undergraduate requirements and curriculum

Discover Your Pathway to the Wisconsin Undergraduate Program

There are different paths to becoming a Business Badger. We make it easy to explore your options and give you the help you need along the way.

Find the admissions process for you
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Launch Your Career

Top employers come to campus every year to recruit interns and new hires. They know our students are well-prepared academically, personally, and professionally. Career advisors help you develop the skills you need to present yourself to potential employers.

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Experience Madison

Madison is consistently ranked as one of the best places to live in the U.S. A capital city and home to a major university, Madison offers ample choices for recreation, culture, and entertainment. The campus is known for its beauty, impressive facilities, and energetic, varied student life.

Madison and campus