Grainger Hall

Prepare to Succeed with the Wisconsin Undergraduate (BBA) Program

Become a Business Badger and Benefit for a Lifetime

As a student in the University of Wisconsin–Madison BBA Program, you will find yourself inspired by peers, faculty, and staff who are focused, collaborative, and engaged in every aspect of the undergraduate experience. You will join a highly ranked program that equips you to meet both academic and career challenges. Employers value Wisconsin School of Business graduates because of the comprehensive preparation our learning environment provides. Going forward, you will be part of the Business Badger community wherever your career takes you.

What's it like to be a Business Badger?

Hear Wisconsin BBA students talk about their journeys, from acceptance to student life to landing their dream jobs.

Icon of a red shield with the number eight centered on the shield

#8 public undergraduate
business program

U.S. News & World Report, 2019

Icon of a red shield with the number fifteen centered on the shield

#15 public university

U.S. News & World Report, 2019

Icon of a red shield with the number one centered on the shield

#1 producer of Fortune 500 CEOs

—Kittleman, 2018

Choose from 10 Business Majors

Get the specialized knowledge you need to begin a great career.

Students in class

Experience Academic Excellence

Studying at a world-class university, you’ll learn from top-notch faculty and gain practical, real-world experience outside the classroom.

High-caliber academics
View majors
View BBA requirements and curriculum

Discover Your Pathway to the Wisconsin BBA

There are different paths to becoming a Business Badger. We make it easy to explore your options and give you the help you need along the way.

Find the admissions process for you
Student at career fair

Launch Your Career

Top employers come to campus every year to recruit interns and new hires. They know our students are well-prepared academically, personally, and professionally. Career advisors help you develop the skills you need to present yourself to potential employers.

Students reading and relaxing on Bascom Hill on a sunny day

Experience Madison

Madison is consistently ranked as one of the best places to live in the U.S. A capital city and home to a major university, Madison offers ample choices for recreation, culture, and entertainment. The campus is known for its beauty, impressive facilities, and energetic, varied student life.

Madison and campus
Students talking around a table

Join an Engaged Community

Our student body is known for diving into campus life with enthusiasm and a welcoming, collaborative spirit. Student organizations and campus activities offer something for everyone.
BBA students from Compass section holding signs that read Thanks UW

Chart Your Path

The Compass Program™ is a unique, multi-year program that builds a portfolio of relevant skills. You will be equipped to navigate your BBA experience with confidence and graduate career-ready.
Students at leadership event

Prepare for Leadership

Intensive, hands-on training is provided by the Accenture Leadership Center. Prepare to have an impact in your career and your community by developing leadership and communication skills.
Students in London by Stonehendge

Think Globally

An international experience enhances your business education, expanding your horizons both personally and as a professional. Nearly 40 percent of Wisconsin BBA students study abroad.