Grainger Hall

Prepare to Succeed with the Wisconsin Undergraduate (BBA) Program

Become a Business Badger and Benefit for a Lifetime

As a student in the University of Wisconsin–Madison BBA Program, you will find yourself inspired by peers, faculty, and staff who are focused, collaborative, and engaged in every aspect of the undergraduate experience. You will join a highly ranked program that equips you to meet both academic and career challenges. Employers value Wisconsin School of Business graduates because of the comprehensive preparation this learning environment provides. Going forward, you will be part of the Business Badger community wherever your career takes you.

Students Share Their Experiences in the UW–Madison BBA Program

What is it really like to be a Business Badger? Wisconsin BBA students tell you about their journeys, from the initial decision to apply to the program to landing their dream jobs upon graduation.


#5 public university in the U.S.

—Center for World University Rankings, 2015

Top 10

Best College Values

—Kiplinger, 2014


Among all institutions nationally

—Center for World University Rankings, 2015

Students in class

Explore the Field of Your Choice

Ten undergraduate business majors are offered, giving you the specialized knowledge you need to begin a great career. Studying at a world-class university, you’ll learn from top-notch faculty and gain practical, real-world experience outside the classroom. 

Student at career fair

Launch Your Career

Top employers come to campus every year to recruit interns and new hires. They know our students are well-prepared academically, personally, and professionally. Career advisors help you develop the skills you need to present yourself to potential employers.

Students reading and relaxing on Bascom Hill on a sunny day

Experience Madison

Madison is consistently ranked as one of the best places to live in the U.S. A capital city and home to a major university, Madison offers ample choices for recreation, culture, and entertainment. The campus is known for its beauty, impressive facilities, and energetic, varied student life.

Madison and campus

Discover Your Pathway to the Wisconsin BBA

There are different paths to becoming a Business Badger, depending on where you are in your journey and your current goals. We make it easy to explore your options and give you the help you need along the way.

Find the admissions process for you
Students talking around a table

Join an Engaged Community

Our student body is known for diving into campus life with enthusiasm and a welcoming, collaborative spirit. Student organizations and campus activities offer something for everyone.
BBA students from Compass section holding signs that read Thanks UW

Chart Your Path

The Compass Program™ is a unique, multi-year program that builds a portfolio of relevant skills. You will be equipped to navigate your BBA experience with confidence and graduate career-ready.
Students at leadership event

Prepare for Leadership

Intensive, hands-on training is provided by the Accenture Leadership Center. Prepare to have an impact in your career and your community by developing leadership and communication skills.
Students in London by Stonehendge

Think Globally

An international experience enhances your business education, expanding your horizons both personally and as a professional. Nearly 40 percent of Wisconsin BBA students study abroad.