The University of Wisconsin–Madison is a world-class university, nationally and internationally recognized for academic excellence, incredible students, and inspiring faculty. As a student in the undergraduate business program, you will have access to the academic and co-curricular resources of the entire university, combined with the personalized experience of being a Business Badger. It's like having the best of both worlds.
The curriculum for the Wisconsin BBA Program incorporates a foundation in the liberal arts with a business education, including focused coursework in ten majors. The liberal arts foundation—including courses taken outside of the Wisconsin School of Business—develops your skills in thinking critically, analyzing problems, generating creative solutions, and communicating effectively. These are all skills top employers seek when filling positions with strong potential for advancement.
At the same time, you'll graduate with specialized knowledge in your field of interest, gained from top-notch faculty and real-world learning experiences. It all adds up to an educational experience that prepares you for career success.