Choose from a wide variety of business majors to gain focus in your career and acquire the skills you need to make a difference in your future organization.
The Wisconsin BBA Program gives you the flexibility to select your major after you are admitted. If you’re having trouble choosing a major, your academic advisor and career advisor can help you evaluate your options.
If you would like to gain skills in two fields of study, you can pursue a double major. You may choose from any additional major at the Wisconsin School of Business or the UW–Madison College of Letters and Science.
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Accounting majors learn to help organizations manage money and materials in order to monitor and report on organizations’ financial well-being.
Eligible students may add a fifth year to their studies to earn a master’s degree in accounting and meet the educational requirements for licensure as a certified public accountant. The Integrated Master of Accountancy degree program provides a comprehensive set of technical and professional skills, including preparation in ethics and professionalism. A challenging internship with leading industry organizations during the senior year adds relevant experience.
Beta Alpha Psi (Accounting Honor Society) students serve the community by participating in the Volunteer Income Tax Assistance (VITA) program in collaboration with the University of Wisconsin Credit Union. In 2015, 23 students contributed more than 250 hours of service to help 240 taxpayers, including those in low-income positions, complete their tax returns. Together, they delivered more than $520,000 in federal and state refunds—with no cost to their clients.
#18 in the U.S. (#10 among public universities) for undergraduate accounting programs
—U.S. News & World Report, 2018
Staff Accountant, Audit Associate, Financial Analyst, Tax Associate
Baker Tilly, Deloitte, KPMG, PwC, Cohen & Company, BDO USA
Actuarial science majors use mathematics and statistics to assess liabilities and risks. In an uncertain world, their skills are needed beyond the traditional realms of insurance and pension plans.
—Society of Actuaries, 2009–present
Actuarial Analyst, Business Analyst, Actuarial Assistant
Allstate, Deloitte Consulting, Pinnacle Actuarial Resources, Transamerica, Wills Towers Watson
Finance majors learn to manage organizations’ financial resources, weighing the time, returns, and risks associated with cash, equity, debt, and more advanced financial instruments. Eligible students may add a fifth year to their studies to earn a Master of Science in Finance.
Each year, students participate in the Duff & Phelps YOUniversity Deal Challenge. University of Wisconsin–Madison students have won the competition in three of the last four years. Students in this major are required to address valuation and transfer pricing implications for large corporations such as eBay and PayPal.
#21 in the U.S. (#9 among public universities) for undergraduate finance programs
Investment Banking Analyst, Financial Analyst, Credit Analyst, Finance Associate
BMO Harris Bank, Robert W. Baird, Baker Tilly Oracle Corp., J.P. Morgan Chase, Huron Consulting Group, Wells Fargo, Deutsche Bank
Information systems majors use a blend of business acumen, knowledge of industry standards, and practical information technology (IT) skills to help organizations maximize technology’s full potential.
Students gain real-world experience using computer technologies to analyze business problems and processes in order to design and implement computer-based information systems that support business operations, decision-making, and planning.
Data Engineer, Software Engineer, Technology Analyst
Deloitte Consulting, GE, Fidelity Investments
International business majors focus on the business practices, languages, and cultures of a global region, equipping themselves to apply functional skills internationally. International business majors must select a second BBA major as a specialization.
All international business students study abroad for one semester in their region of emphasis. Regional tracks and experiences are established for Asia, Europe, and Latin America.
Sales and Trading Analyst, Account Coordinator, Marketing Associate
3M, Ford Motor Company, Baker Tilly
Management and human resources majors choose from any combination of three specialties:
Each year, students work in small groups to complete a business consultation for real companies. Students interview employees to learn more about their operations, marketing, and leadership. They then put their classroom knowledge to work by providing each company with formal recommendations for improvement.
#20 in the U.S. among undergraduate management programs
—U.S. News & World Report, 2015
Analyst, Human Resources Analyst, Project Manager, Product Manager, Sales Development, Representative
Cummins, Epic Systems, Accenture, Macy's, Uline, Bon-Ton
Marketing majors research consumer demand for products and services, learn about product and brand management, practice conducting marketing communications campaigns, and learn to lead sales teams.
Professional Honorary Marketing Society students provide marketing guidance and assistance to small businesses in Madison, such as Acclaim Energy Drink, Community Car, and Flat Cola. Past projects have included developing a marketing strategy, establishing new distribution channels, promoting brand awareness and brand preference, implementing promotional events, and exploring different uses of media outlets for advertising.
#10 in the U.S. (#7 among public universities) for undergraduate marketing programs
Merchandise Analyst, Marketing Assistant, Client Service Associate
Altria Group Distribution, Medline Industries, Kohl’s, Target, Intuit, BP,TTI North America, Yelp, Ovative Group
Operations and technology management majors learn how to create and improve the processes that organizations follow to deliver quality goods and services to the right place at the right time, with the right balance of cost and speed.
BBA students recently worked side by side with students from the Wisconsin MBA Program and the UW–Madison College of Engineering as part of the Hybrid Vehicle Team, which worked to manage the operations involved in developing and building innovative vehicles.
Inventory Analyst, Project Manager, Systems Analyst, Logistics Planner
3M, Amazon, Georgia-Pacific LLC, Johnson Controls, Kimberly-Clark, Kohler Co., Medline Industries, Target Corporation
Real estate majors learn to appraise property values for investors and the government, broker transactions, oversee development programs, manage properties, and plan and regulate communities.
Students in the Real Estate Club are able to take two national trips per year, usually in association with and sponsored by the Wisconsin Real Estate Alumni Association (WREAA). The study trips include tours of various real estate projects, presentations by real estate firms, and receptions with local alumni.
#3 in the U.S. (#2 among public universities) for undergraduate real estate programs
Acquisitions Associate, Real Estate Analyst, Valuation Analyst, Financial Analyst, PREP Associate, Investment Analyst
Altus Group, Jones Lang LaSalle, Cushman and Wakefield, Prudential Financial, Northwestern Mutual
Risk management students learn to identify, analyze, and manage risks that are inherent to the operation of any organization. Graduates are recognized as well-prepared for a broad array of positions across industries and organizations, having honed skills in analytics and critical thinking.
BBA students recently worked with United Airlines to create a useful data management tool after the company introduced a new claims tracking system. Students interacted with United’s risk management team, as well as its brokers and insurers.
#2 in the U.S. for undergraduate insurance programs
—U.S. News & World Report, 2019
Risk Analyst, Associate Actuary, Associate Account Manager, Underwriter
Epic Systems, Acuity, United Health Group, American Family Insurance
3290 Grainger Hall
Wisconsin School of Business
Madison, WI 53706
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