Choose from a wide variety of business majors to gain focus in your career and acquire the skills you need to make a difference in your future organization.

Unlike many other undergraduate business programs, the Wisconsin BBA gives you the flexibility to select your major after you are admitted. If you’re having trouble choosing a major, your academic advisor and career advisor can help you evaluate your options.

If you would like to gain skills in two fields of study, you can pursue a double major. You may choose from any additional major at the Wisconsin School of Business or the UW–Madison College of Letters and Science.

Icon of a spread sheet

Accounting

Accounting majors learn to help organizations manage money and materials in order to monitor and report on organizations’ financial well-being.

Eligible students may add a fifth year to their studies to earn a master’s degree in accounting and meet the educational requirements for licensure as a certified public accountant. The Integrated Master of Accountancy degree program provides a comprehensive set of technical and professional skills, including preparation in ethics and professionalism. A challenging internship with leading industry organizations during the senior year adds relevant experience.

Beyond the Classroom

Beta Alpha Psi (Accounting Honor Society) students serve the community by participating in the Volunteer Income Tax Assistance (VITA) program in collaboration with the University of Wisconsin Credit Union. In 2015, 23 students contributed more than 250 hours of service to help 240 taxpayers, including those in low-income positions, complete their tax returns. Together, they delivered more than $520,000 in federal and state refunds—with no cost to their clients.

#18

#18 in the U.S. (#10 among public universities) for undergraduate accounting programs

U.S. News & World Report, 2018

Career Results — Class of 2018

Common job titles

Staff Accountant, Audit Associate, Financial Analyst, Tax Associate

Average starting salary

$57,184

Key employers

Baker Tilly, Deloitte, KPMG, PwC, Cohen & Company, BDO USA

View detailed information about the Wisconsin BBA Program major in accounting.
Icon of a data chart with magnifying glass

Actuarial Science

Actuarial science majors use mathematics and statistics to assess liabilities and risks. In an uncertain world, their skills are needed beyond the traditional realms of insurance and pension plans.

Beyond the Classroom

Actuarial science students contribute to the Technology Enhanced Learning (TEL) Project, where students develop educational aids to support learning in the classroom and to pass professional exams.

Named a National Center of Actuarial Excellence

—Society of Actuaries, 2009–present

Career Results — Class of 2018

Common job titles

Actuarial Analyst, Business Analyst, Actuarial Assistant

Average starting salary

$65,813

Key employers

Allstate, Deloitte Consulting, Pinnacle Actuarial Resources, Transamerica, Wills Towers Watson

View detailed information about the Wisconsin BBA Program major in actuarial science.
Finance building icon

Finance, Investment, and Banking

Finance majors learn to manage organizations’ financial resources, weighing the time, returns, and risks associated with cash, equity, debt, and more advanced financial instruments. Eligible students may add a fifth year to their studies to earn a Master of Science in Finance.

Beyond the Classroom

Each year, students participate in the Duff & Phelps YOUniversity Deal Challenge. University of Wisconsin–Madison students have won the competition in three of the last four years. Students in this major are required to address valuation and transfer pricing implications for large corporations such as eBay and PayPal.

#21

#21 in the U.S. (#9 among public universities) for undergraduate finance programs

U.S. News & World Report, 2018

Career Results — Class of 2018

Common job titles

Investment Banking Analyst, Financial Analyst, Credit Analyst, Finance Associate

Average starting salary

$62,949

Key employers

BMO Harris Bank, Robert W. Baird, Baker Tilly Oracle Corp., J.P. Morgan Chase, Huron Consulting Group, Wells Fargo, Deutsche Bank

 View detailed information about the Wisconsin BBA Program major in finance, investment, and banking.

Laptop and graph icon

Information Systems

Information systems majors use a blend of business acumen, knowledge of industry standards, and practical information technology (IT) skills to help organizations maximize technology’s full potential.

Beyond the Classroom

Students gain real-world experience using computer technologies to analyze business problems and processes in order to design and implement computer-based information systems that support business operations, decision-making, and planning.

Career Results — Class of 2018

Common job titles

Data Engineer, Software Engineer, Technology Analyst

Average starting salary

$74,166

Key employers

Deloitte Consulting, GE, Fidelity Investments

View detailed information about the Wisconsin BBA Program major in information systems.

World and cityscape icon

International Business

International business majors focus on the business practices, languages, and cultures of a global region, equipping themselves to apply functional skills internationally. International business majors must select a second BBA major as a specialization.

Beyond the Classroom

All international business students study abroad for one semester in their region of emphasis. Regional tracks and experiences are established for Asia, Europe, and Latin America.

Career Results — Class of 2018

Common job titles

Sales and Trading Analyst, Account Coordinator, Marketing Associate 

Average starting salary

$57,750

Key employers

3M, Ford Motor Company, Baker Tilly

View detailed information about the Wisconsin BBA Program major in international business.
Icon of three people

Management and Human Resources

Management and human resources majors choose from any combination of three specialties:

  • Management (organizational structure and function)
  • Human Resources (attracting, developing, and retaining people)
  • Entrepreneurship (bringing new ideas to market)

Beyond the Classroom

Each year, students work in small groups to complete a business consultation for real companies. Students interview employees to learn more about their operations, marketing, and leadership. They then put their classroom knowledge to work by providing each company with formal recommendations for improvement.

#20

#20 in the U.S. among undergraduate management programs

U.S. News & World Report, 2015

Career Results — Class of 2018

Common job titles

Analyst, Human Resources Analyst, Project Manager, Product Manager, Sales Development, Representative

Average starting salary

$53,458

Key employers

Cummins, Epic Systems, Accenture, Macy's, Uline, Bon-Ton

View detailed information about the Wisconsin BBA Program major in management and human resources.
Icon of marketing chart and magnifying glass

Marketing

Marketing majors research consumer demand for products and services, learn about product and brand management, practice conducting marketing communications campaigns, and learn to lead sales teams.

Beyond the Classroom

Professional Honorary Marketing Society students provide marketing guidance and assistance to small businesses in Madison, such as Acclaim Energy Drink, Community Car, and Flat Cola. Past projects have included developing a marketing strategy, establishing new distribution channels, promoting brand awareness and brand preference, implementing promotional events, and exploring different uses of media outlets for advertising.

#10

#10 in the U.S. (#7 among public universities) for undergraduate marketing programs

U.S. News & World Report, 2018

Career Results — Class of 2018

Common job titles

Merchandise Analyst, Marketing Assistant, Client Service Associate

Average starting salary

$50,493

Key employers

Altria Group Distribution, Medline Industries, Kohl’s, Target, Intuit, BP,TTI North America, Yelp, Ovative Group

View detailed information about the Wisconsin BBA Program major in marketing.
Icon of laptop with flowchart graphic

Operations and Technology Management

Operations and technology management majors learn how to create and improve the processes that organizations follow to deliver quality goods and services to the right place at the right time, with the right balance of cost and speed.

Beyond the Classroom

BBA students recently worked side by side with students from the Wisconsin MBA Program and the UW–Madison College of Engineering as part of the Hybrid Vehicle Team, which worked to manage the operations involved in developing and building innovative vehicles.

Career Results — Class of 2018

Common job titles

Inventory Analyst, Project Manager, Systems Analyst, Logistics Planner

Average starting salary

$57,023

Key employers

3M, Amazon, Georgia-Pacific LLC, Johnson Controls, Kimberly-Clark, Kohler Co., Medline Industries, Target Corporation

View detailed information about the Wisconsin BBA Program major in operations and technology management.
Icon of real estate buildings

Real Estate

Real estate majors learn to appraise property values for investors and the government, broker transactions, oversee development programs, manage properties, and plan and regulate communities.

Beyond the Classroom

Students in the Real Estate Club are able to take two national trips per year, usually in association with and sponsored by the Wisconsin Real Estate Alumni Association (WREAA). The study trips include tours of various real estate projects, presentations by real estate firms, and receptions with local alumni.

#3

#3 in the U.S. (#2 among public universities) for undergraduate real estate programs

U.S. News & World Report, 2018

Career Results — Class of 2018

Common job titles

Acquisitions Associate, Real Estate Analyst, Valuation Analyst, Financial Analyst, PREP Associate, Investment Analyst

Average starting salary

$61,605

Key employers

Altus Group, Jones Lang LaSalle, Cushman and Wakefield, Prudential Financial, Northwestern Mutual 

View detailed information about the Wisconsin BBA Program major in real estate.

Icon of chart with warning symbol

Risk Management and Insurance

Risk management students learn to identify, analyze, and manage risks that are inherent to the operation of any organization. Graduates are recognized as well-prepared for a broad array of positions across industries and organizations, having honed skills in analytics and critical thinking.

Beyond the Classroom

BBA students recently worked with United Airlines to create a useful data management tool after the company introduced a new claims tracking system. Students interacted with United’s risk management team, as well as its brokers and insurers.

#2

#2 in the U.S. for undergraduate insurance programs

U.S. News & World Report, 2019

Career Results — Class of 2018

Common job titles

Risk Analyst, Associate Actuary, Associate Account Manager, Underwriter

Average starting salary

$61,359

Key employers

Epic Systems, Acuity, United Health Group, American Family Insurance

View detailed information about the Wisconsin BBA Program major in risk management and insurance.