The Wisconsin Undergraduate Program in the Wisconsin School of Business is home to a thriving learning community where students gain lifelong friends, develop skills for their dream careers, and position themselves to excel in an ever-evolving business world.

Students come from around the country and the globe to build a supportive network and learn from different perspectives. Approximately half of the program’s students are admitted directly from high school. The other half of the students are admitted after one year at UW–Madison or another institution.

There are three different admission paths to the Wisconsin BBA Program. High school juniors and seniors who are highly interested in pursuing a career in business are encouraged to apply early to the Wisconsin BBA Program through the direct admit process, which involves completing an application to UW–Madison and indicating business as the primary interest. Students who are already enrolled at UW–Madison can apply through the pre-business admissions process. Transfer students can gain admission through the transfer admit process, which has its own distinct requirements.

Wherever you are in your journey to becoming a Business Badger, we will assist you along the way, helping you understand the admissions process and answering any questions you may have.

Online Options

Learn more about the online Business degree offerings.

Online BBA Degree Policies

Undergraduate Program Ambassadors

Undergraduate Program Ambassadors are current Wisconsin Undergraduate Program students who are experts on all things Wisconsin School of Business and UW–Madison. Connect with them to learn about your admissions journey, what type of classes you will take, and what life is like on campus.

Meet our Ambassadors
Schedule a Visit with an Undergraduate Ambassador

Four portrait photos of BBA Ambassadors

I am so excited to be a BBA [Undergraduate Program] Ambassador this year, and share my appreciation for the Wisconsin School of Business!
—Annie Brennan (Undergraduate Program ’20),
Marketing Major, Specialization in Supply Chain Management