Current high school students interested in studying business at the University of Wisconsin-Madison are encouraged explore our direct admission process below. Undergraduate Program visit options allow for a variety of ways to learn about our admissions process, academic majors, and the many ways Business Badgers can tailor their experiences in the classroom and beyond.




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Attend a virtual event

Visit a virtual information session or take a virtual tour

The Wisconsin School of Business hosts live virtual Undergraduate Information Sessions on weekdays throughout the semester.

View schedule and register

Take a virtual campus tour

Speak with an Undergraduate ambassador

Prospective Wisconsin Undergraduate students and their families can schedule a personalized visit hosted by one of our Undergraduate Ambassadors. Undergraduate Ambassadors are current students who are experts in our admissions process and student life. Ask them about applying to the Undergraduate program, what classes are like, or their favorite spots in Madison—they’re here to help.

Meet our Undergraduate ambassadors

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Direct Admission to the Wisconsin Undergraduate Program

All students who apply to UW-Madison and indicate a business area of interest as their first choice of major are automatically considered for direct admission to the Undergraduate Program. Approximately half of the Wisconsin Undergraduate Program’s students are admitted directly from high school.

  1. Apply to the University of Wisconsin–Madison at apply.wisconsin.edu or commonapp.org
  2. Indicate business or a specific Undergraduate major as your first choice of major to be considered

Explore UW–Madison application requirements

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Application deadlines

You may submit your application for the spring or fall term of the next calendar year beginning August 1. Applications are due by 11:59 p.m. Pacific time on the deadline dates below. Visit the Office of Undergraduate Admissions for additional details.

Decision Plan Application Deadline Decision
Spring Regular Decision October 1 End of December
Fall Early Action November 1 End of January
Fall Regular Decision February 1 End of March
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Scholarships and financial aid

The Wisconsin School of Business provides nearly $1 million in scholarship support to admitted and enrolled Undergraduate students each year. There is a wide variety of financial aid and scholarship options available to incoming UW–Madison and/or Wisconsin School of Business students. To be considered for most awards, completion of the FAFSA is required.

Explore scholarships and financial aid options

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After you receive your admissions decision

If you are admitted to the Wisconsin School of Business your decision to enroll in the program is due by May 1.

  1. Accept and pay the enrollment deposit with UW-Madison.
  2. Following submission of the enrollment deposit, you will receive an e-mail from the School of Business to separately accept the offer of direct admission. Submit your acceptance to complete the process. This acceptance does not require a deposit.

Students admitted as Pre-Business

Students who are admitted to UW–Madison, but not the Undergraduate program, have the opportunity to begin the pre-business admissions process and apply again for admission to the Undergraduate program in the spring of their first year on campus.

Approximately half of the Wisconsin Undergraduate Program’s students are admitted through the pre-business process, and there are several events to help you prepare your application.

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Contact us

Want to learn more about the Undergraduate admissions process? Let us know how we can help.

Contact us



My favorite aspects of the Wisconsin School of Business are the world‑class faculty and close-knit student body. I love being a Business Badger.
—Undergraduate Ambassador Anders Larson (Undergraduate [BBA] ’19),
Majors: Marketing, Management and Human Resources (Entrepreneurship)