Program Overview

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Undergraduate BBA students

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Academic majors

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3.9 years

Average time to graduate

Student Profile

All BBA Students 2018-2019




Average college GPA (current UW-Madison students only)


First-generation students


International students


Ethnic minority students*


Underrepresented minority students**

*Ethnic minority is defined as an individual who identifies as one or more of the following racial and ethnic groups: American Indian or Alaskan Native, Asian or Pacific Islander, African-American/Black, Hispanic/Chicano/Latino(a).

**Underrepresented minority is defined as an individual who identifies as one or more of the following racial and ethnic groups: American Indian or Alaskan Native, African-American/Black, Hispanic/Chicano/Latino(a), and Hmong/Vietnamese/Cambodian/Laotian.


Career Results

BBA Class of 2018

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of graduates secured a full-time position (of those actively seeking employment)

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Average base salary

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Average signing bonus

All of our graduates are required to submit their post-graduation outcomes, ensuring 100% accuracy in our employment statistics.

Internship Opportunities

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of students complete internships

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Recruiting companies

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Average monthly internship salary


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Corporate partners recruiting our students

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Business Badgers in the alumni network

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Study abroad and global exchange partners

City of Madison

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Best Cities for Quality of Life
—, 2014

 As the late-summer sun begins to set, silhouetted pedestrians and bicyclists make their way along State Street near the University of Wisconsin-Madison campus


Best Cities for Young Adults
Forbes, 2014

Aerial view of the City of Madison


Top 100 Places to Live
—, 2017

Football players at Homecoming game


Best College Football Towns
—Bleacher Report, 2016

Three women paddle a canoe from Wisconsin Union Outdoor Rentals on Lake Mendota along the Memorial Union Terrace shoreline


Best City for Recreational Activities
—, 2013

Pedestrians -- including those wearing red and University of Wisconsin-Madison-branded clothing -- shop for produce and other offerings while walking around the Dane County Farmers' Market that circles the Wisconsin State Capitol in downtown Madison, Wis., on a mild autumn morning

Top 10

Happiest Cities in the World
National Geographic, 2015

University of Wisconsin–Madison Rankings


#15 among public universities in the U.S. 

U.S. News & World Report, 2019

Top 10

Best College Values

Kiplinger, 2014


#1 producer of Fortune 500 CEOs

Kittleman, 2018

Wisconsin School of Business Undergraduate Rankings


#8 public undergraduate business program

U.S. News and World Report, 2019


Most beautiful business schools in the world

Top Management Degrees, 2013


#28 in the U.S. (#9 among public universities)

Businessweek, 2016


#30 best undergraduate business school

Poets & Quants, 2017

Many of our undergraduate majors are top-ranked nationally. Find details on the Majors page.