Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.
In a panel facilitated by Jonathan O'Connell, a Washington Post reporter and WSB's Business Writer in Residence, WSB faculty members discuss the pros, cons, and complications of Amazon's aborted move to New York City.
What does the face of student entrepreneurship look like on U.S. college campuses? WSB Associate Professor Jon Eckhardt and Ph.D. student Bekhzod Khoshimov are using data to identify this invisible demographic, and to help universities learn more about entrepreneurship in the process. This is the first post in a series.
A fledgling business will ultimately fail if it never discovers a pool of target customers whose needs have not yet been sufficiently met. To discover product-market fit, many entrepreneurs look at what competitors have been …