Fall/Winter 2023

Update

Cover Story

YouTube CMO Danielle Tiedt Empowers Users to Change the World

 This forward-thinking executive is leading with purpose at the intersection of business and technology.

In This Issue

Nick Fetzer smiling inside his shop
Alumni Feature

Nick Fetzer Serves Up Change, One Cup at a Time

Arek Schmocker posing with his dog, Tanzi

Got a Minute? Meet Arek Schmocker

Malgy Blue walking to class in front of WSB
School Feature

A Day in Their Lives: 3 Graduate Students Level Up Their Business Education at WSB

Hour by hour, see how Malgy Blue, Maija Inveiss, and Joe Tenpenny are launching, pivoting, and accelerating their business careers.

Cody Baldwin smiling in front of blue background

Charting the Rise of Business Analytics with WSB’s Cody Baldwin

Allen Li smiling in front of orange background
Ideas and Insights

Building Better Platforms with Allen Li

Shasparay Irvin on stage with microphone
Alumni Feature

Taking Center Stage With Arts Entrepreneur Shasparay Irvin

Performance artist, slam poet, and festival founder are among this alum’s many titles.

Fred Petri's family stand with WSB deans for his Distinguished Alumni Award

School News: High Rankings for WSB Programs, New Real Estate Track, and More

University of Wisconsin Madison, 1848-2023, 175 years

Business Badgers Share Their Favorite Campus Memories

Dean Samba handing a diploma to a graduate

Dean’s Letter: 175 Years of Discovery

Fall/Winter 2023 Update

Managing Editor
Betsy Lundgren (BA ’03, MA ’05)

Writers
Chris Malina
Haley Tollison (BA ’20)

Art Director and Designer
Shaysa Sidebottom Cook

Photographers
Jim Newberry
Paul L. Newby II
Rebecca Stumpf
Taylor Wolfram

Editorial Advisors
Sandra Bradley (MS ’90)
Kaylene Christnovich
Sirinda Pairin (BA ’15)
Binnu Palta Hill (BA ’97)

Brand Advisor
Katie Schauer

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