Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.

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WSB’s Evan Polman Shares Insights on Consumer Behavior During COVID-19

June 25, 2020

As consumers, how has the COVID-19 crisis changed our patterns and our purchasing? And what new behaviors, if any, may be here to stay? WSB's Evan Polman and School of Human Ecology Professor Nancy Wong discuss what this new frontier might look like during this special virtual series for UW-Madison alumni, "The UW Now Livestream."

An illustration depicting an employee and five upward facing arrows

Research That Works in the Workplace: 5 Tips to Boost Your Job Performance

May 8, 2019

WSB faculty research how we think and act on the job, making them an ideal source for tips on how to succeed in the workplace. The next time you’re at work, try putting their research to work for you.

Emoji Nation

February 5, 2018

Emojis have infiltrated our daily discourse. But do they work in marketing?   You can run, but you can’t . They’re everywhere: cups of coffee, thumbs up, palm trees, eyeroll faces, dancing ladies, hearts. Even …

Where Will Your Next Good Idea Come From?

September 30, 2016

I had several topics I was considering for this blog, and as I was reading and researching for it, I thought to myself, I just need one good idea to get me started. And there …

How to Use Sudoku to Analyze Data

April 7, 2016

Even in the age of big data, answers to important business questions can be elusive. For example, a major retailer can have a group of similar stores—same store size, same average income in its surrounding …

How Routine Tasks Hinder Creativity

June 24, 2015

My nine-year-old son enjoys assembling Lego kits—the kind with complete step-by-step instructions that help kids build structures that look exactly like the picture on the box. This is very different from the way I played …

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