Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.
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July 31, 2019
When it comes to making choices, there’s no shortage of popular advice out there. WSB faculty have looked at the nature of choice and how we go about making decisions big and small.
June 24, 2019
WSB's Justin Sydnor shared his expertise on decision-making and health care insurance during a recent broadcast of Freakonomics Radio.
January 31, 2019
Takeaways from recent research by faculty in the Department of Risk and Insurance at the Wisconsin School of Business.
January 24, 2019
Associate Professor Justin Sydnor's research explores how many people end up choosing a health plan that doesn’t provide the best economic value.