Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.

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An illustration depicting a man thinking about many different choices he could make.

The Power of Choice: What WSB Research Says About Decision-Making

July 31, 2019

When it comes to making choices, there’s no shortage of popular advice out there. WSB faculty have looked at the nature of choice and how we go about making decisions big and small.

Let the Dog Decide: WSB’s Justin Sydnor Talks Behavior Change on Freakonomics Radio

June 24, 2019

WSB's Justin Sydnor shared his expertise on decision-making and health care insurance during a recent broadcast of Freakonomics Radio.

UW-Madison crest on a brick wall

Research Roundup: WSB's Department of Risk and Insurance

January 31, 2019

Takeaways from recent research by faculty in the Department of Risk and Insurance at the Wisconsin School of Business.

WSB Associate Professor Justin Sydnor

Video: Associate Professor Justin Sydnor on Choosing the Best Value in a Health Plan

January 24, 2019

Associate Professor Justin Sydnor's research explores how many people end up choosing a health plan that doesn’t provide the best economic value.

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