Wisconsin School of Business faculty members achieve global recognition for their groundbreaking research. Read about their findings, which provide answers to important questions and deliver key business insights.
WSB's Greg DeCroix Offers Insights on Food Supply Chain Issues
UW Now Livestream event explores challenges brought on by COVID-19 pandemic.
Research Roundup: WSB's Department of Accounting and Information Systems
Takeaways from recent research by faculty in the Department of Accounting and Information Systems at the Wisconsin School of Business.
Exploring the Potential and Pitfalls of Cryptocurrency and Blockchain
Emerging technologies like blockchain and cryptocurrency are changing many aspects of our lives, including how we do business and enact regulations. Wisconsin School of Business faculty weighed in on this new frontier during a panel …
With Apparel Industry Suppliers, It's Executional Skills That Drive Performance
A popular women’s yoga wear outfitter with products in major department stores opens a series of brick-and-mortar retail shops in various cities. An apparel company enters a long-term contract with a trendy national fashion brand, …
Why Fair and Unfair Can Coexist: Looking at Pricing in Channel Relationships
Based on the research by Paola Mallucci Fair game. Fair and square. Fair enough. No fair! Fairness: It’s easy to talk about, not so easy to define. What is fair? And what constitutes fairness in a …
Can a Company Prepare its Supply Chain for a Random Demand Surge?
Supply chain managers don’t lose much sleep over normal day-to-day or month-to-month demand variations. Rather, it is the possibility of huge demand surges—caused by events such as severe weather, man-made disasters, new business partners, and …