October 30, 2017 | By Clare Becker | Back to news

Business students are no strangers to sales and persuasion curricula, but students from other majors often have less access to this type of learning, despite going into careers that require sales-related skills. A new hands-on workshop for University of Wisconsin–Madison undergraduate students of all disciplines aims to close that gap.

Sponsored by Daniel Sobic (BBA ’76) and the Wisconsin School of Business, the upcoming workshop will help students of any major hone their sales skills while learning essential techniques for greater business success.

“Key Principles for Accelerating Sales,” a two-day workshop led by Sobic and two WSB faculty members, Professor of Marketing Noah Lim and Assistant Professor of Marketing Kevin Chung, will take place Wednesday, Nov. 1 and Friday, Nov. 10 at the Fluno Center.

“Sales is an important professional career within a business organization—regardless of its size, big or small—that drives excellence, contributes to overall success, creates a “winning” culture, and increases profitability,” Sobic says. “This workshop will explore key principles with the goal to grow sales and performance at an accelerated pace.”

Participants will increase their sales competence through active learning techniques such as role play and coaching from industry representatives and alumni, who will be on hand to give real-time feedback. Topics will include making that first call to prospective customers, learning how to respond to negative customer feedback, and best strategies for negotiation and closing on sales contracts.

Sobic holds a Bachelor of Business Administration from WSB and received a master’s degree as a Sloan Fellow from the Stanford University Graduate School of Business. He has more than 35 years of experience in the transportation, automobile, and manufacturing industries, retiring in 2016 from PACCAR, Inc., where he was executive vice president.


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