See the Wisconsin School of Business in action by reading our feature stories, showcasing the latest initiatives and impact from our faculty, staff, students, and alumni.

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WSB's Business Analytics Master's Program Celebrates Inaugural Year

May 28, 2020

Launched in the fall of 2019, WSB’s business analytics master of science degree program celebrates its inaugural year.

Video: A Conversation with Marketing Leader Gayle Fuguitt

February 21, 2020

Dean Vallabh Sambmurthy sat down with marketing icon Gayle Fuguitt, who shared her perspective on life and leadership as part of WSB’s M. Keith Weikel Leadership Speaker Series.

New A.C. Nielsen Center Name Reflects Past Growth, Future Plans

November 1, 2019

The A.C. Nielsen Center for Marketing Research has a new name: The A.C. Nielsen Center for Marketing Analytics and Insights. The renaming reflects a greater curricular emphasis on applying data analysis and integrating insights, a move in step with rapid industry change.

New Degrees, New Vision: Q&A About WSB's New Master of Science Degrees

February 14, 2019

WSB's Kristin Branch, Mark Eppli, and Jake Dean discuss the School's three new Master of Science degrees in business analytics, real estate, and supply chain.

Associate Professor Dani Bauer teaches a machine learning class.

WSB Announces 8 New Courses for Business Analytics Program

February 13, 2019

The Wisconsin School of Business adds eight new courses to its curriculum through the Master of Science-Business in Operations and Technology Management: Business Analytics program.

Ryan Close

Marketing Research Course Turns the Tables on Learning With Consumer Insights Practicum

July 6, 2018

From working with companies like Lands' End to helping support entrepreneurship among Wisconsin's veterans, the A.C. Nielsen Center's capstone practicum course gives students real-world experience in the consumer insights process.

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