See the Wisconsin School of Business in action by reading our feature stories, showcasing the latest initiatives and impact from our faculty, staff, students, and alumni.
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July 6, 2018
From working with companies like Lands' End to helping support entrepreneurship among Wisconsin's veterans, the A.C. Nielsen Center's capstone practicum course gives students real-world experience in the consumer insights process.
June 13, 2018
A newly redesigned Integrated Company Analysis course gets students out of their comfort zones and into thinking globally with WSB's project partner, Medtronic.
June 4, 2018
WSB and Fiskars team up to offer Wisconsin MBA students the chance to make a lasting impact in new product development.
April 24, 2018
For Wisconsin BBA students, the “Business Badger” moniker signifies career-readiness upon graduation, thanks to a series of innovative curricular and co-curricular activities.
March 19, 2018
A multidisciplinary team of UW–Madison undergraduate students developed a winning strategy to increase voter turnout among college students as part of the BEST Challenge.
February 5, 2018
An Inspired Learning Chair award and three years of hard work help Assistant Professor Paul Hoban prepare WSB students to be future marketing industry leaders.