See the Wisconsin School of Business in action by reading our feature stories, showcasing the latest initiatives and impact from our faculty, staff, students, and alumni.
Reimagining Rural Spaces: WSB Students Design Affordable Housing in UniverCity Alliance
WSB real estate students are making a difference in Wisconsin's rural communities by designing affordable housing through the UniverCity Alliance in Dane and Green counties.
Marketing Research Course Turns the Tables on Learning With Consumer Insights Practicum
From working with companies like Lands' End to helping support entrepreneurship among Wisconsin's veterans, the A.C. Nielsen Center's capstone practicum course gives students real-world experience in the consumer insights process.
Medtronic Partnership Gives Wisconsin MBA Students Opportunity To Experience Global Business
A newly redesigned Integrated Company Analysis course gets students out of their comfort zones and into thinking globally with WSB's project partner, Medtronic.
At the Cutting Edge: MBA Students Learn New Product Development Skills With Fiskars
WSB and Fiskars team up to offer Wisconsin MBA students the chance to make a lasting impact in new product development.
From Campus to the Coasts, ‘Business Badgers’ Demonstrate Career Readiness
For Wisconsin BBA students, the “Business Badger” moniker signifies career-readiness upon graduation, thanks to a series of innovative curricular and co-curricular activities.
The Votes Are In: BEST Challenge Delivers Real-World Learning for Business, English Students
A multidisciplinary team of UW–Madison undergraduate students developed a winning strategy to increase voter turnout among college students as part of the BEST Challenge.