See the Wisconsin School of Business in action by reading our feature stories, showcasing the latest initiatives and impact from our faculty, staff, students, and alumni.

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Ryan Close

Marketing Research Course Turns the Tables on Learning With Consumer Insights Practicum

July 6, 2018

From working with companies like Lands' End to helping support entrepreneurship among Wisconsin's veterans, the A.C. Nielsen Center's capstone practicum course gives students real-world experience in the consumer insights process.

A student team presents their findings in the final round

Medtronic Partnership Gives Wisconsin MBA Students Opportunity To Experience Global Business

June 13, 2018

A newly redesigned Integrated Company Analysis course gets students out of their comfort zones and into thinking globally with WSB's project partner, Medtronic.

Fiskars employee Blair Brophy gives students a tour

At the Cutting Edge: MBA Students Learn New Product Development Skills With Fiskars

June 4, 2018

WSB and Fiskars team up to offer Wisconsin MBA students the chance to make a lasting impact in new product development.

From Campus to the Coasts, ‘Business Badgers’ Demonstrate Career Readiness

April 24, 2018

For Wisconsin BBA students, the “Business Badger” moniker signifies career-readiness upon graduation, thanks to a series of innovative curricular and co-curricular activities.

The Votes Are In: BEST Challenge Delivers Real-World Learning for Business, English Students

March 19, 2018

A multidisciplinary team of UW–Madison undergraduate students developed a winning strategy to increase voter turnout among college students as part of the BEST Challenge.

Flipping the Classroom, Inspired Learning Chair Paul Hoban Helps Students Move From Data to Insights

February 5, 2018

An Inspired Learning Chair award and three years of hard work help Assistant Professor Paul Hoban prepare WSB students to be future marketing industry leaders.

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